“It goes without saying – but I will, this was such a beautiful job. The team of creative people here are nothing short of thrilled with this job. The suits love it too and most importantly, the client. Everyone who has worked on this has enjoyed it so much. You guys have been stars.”
Proud & Punch – Treat Me Good
Art
Mighty Nice were delighted to bring to life such beautiful original art from Phillip Small in this campaign for Peters Proud & Punch all natural pops.
We worked endlessly to recreate the watercolour effects on the animals textures and surfaces, while seeking a balance with the ‘real-world’ pop that remained centre screen.
Existing pack art was projected onto 3D planes to allow the leaves to bend and rustle in the gentle wind.
watercolour on paper
Story
After the voice actors brought the sweet, pun-filled scripts by Leo Burnett alive with character and expression, we knew these were going to be a fantastic set of spots.
feel-good treats
Craft
Big shout-outs to Serge’s 3D skills in careful set building, Tess and her research on feathers of all kinds, and Supriya’s eye for colour.
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DirectorsSoftly Dunstan
Darren Price -
Animation DirectorDuncan McLaren
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Art DirectorSoftly Dunstan
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Senior ProducerTina Braham
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Junior ProducerDiana Angelius
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Head of StudioJeremy Howdin
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StoryboardsAdrienne Gwen Bolina, Bonnie Forsyth
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Model/SurfaceSerge Astahov, Tessa Eden, Andrew Kimberley
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RiggingTessa Eden
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AnimationDuncan MacLaren, Ben Hubbard, Ben Wright
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LightingSerge Astahov, Bailey Smith
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CompositeSupriya Bhonsle, Mathieu Carlot
