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VB AR

“I love making Australian specific content especially for the demographic. The content was a bit edgy and cool and there was no hard and fast rules with the brief. The client wanted something epic just as much as wanted to deliver it! I like that we got to have fun with it.”

Art

VB was after a cool little AR piece to compliment their Australia day merchandise release. We were supplied some awesome illustrations by the talented Jake Ross and were asked to take them to the next level; bringing to life a surfer dude, a rock hand, a tradie boot and more – spilling out of a foaming VB can.

Classic Aussie content.

Story

We have created a 15sec looping animation for AR, activated by a QR code found inside select VB merchandise. The animation features a VB can with froth pouring out through the top and spilling down the sides. The foam becomes the stage for a rocker hand, a flaming speaker, a surfer dude and a shark fin, a tradie boot and a classic Aussie meat pie. These iconic items spill up and out of the VB can and sink into the foam, which eventually bubbles away, leaving a sparkling clean can before the whole animation starts again. The animation is set to the very recognisable VB theme song. The animation is viewed through the Eyejack app, which is very entertaining playing out over a VB bucket hand or cooler.

Craft

We used basic Flash/Adobe animate to do all of the animated content – hand animating with a Cintiq. Then the final render was run through the Eyejack App and activated on a smartphone using a QR code printed onto tags on the merchandise.

  • Director
    Bonnie Forsyth
  • Head of Production
    Tina Braham
  • Producer
    Diana Angelius
  • Head of Studio
    Jeremy Howdin
  • Design
    Jake Ross
  • Lead Animator
    Bonnie Forsyth
  • Animation
    Catriona Drummond, Michael Shiao Chen